I opened my photography business back in 2018 and since then I have struggled with advertising. I don't have any issues talking about myself or my work, so that helps. Getting my name out there with word of mouth has been the only way I have booked clients. In all honestly, at this time I need to book more weddings. Mostly because I LOVE doing wedding photography. It is all styles wrapped into one day! I have used Facebook Ad's and those haven't helped me. Recently I have started to do more blogging and sharing of my events. I have added tags for SEO on my website and I have started captioning more images to create more traffic. I am getting more traffic to my website which is really great, however, it hasn't turned into anyone booking a session.
If you have any thoughts please pass on your wisdom!